Maruti Suzuki’s premium retail network, Nexa has surpassed the 25 lakh cumulative sales mark. This milestone underscores the success of Nexa’s strategy in India’s competitive automotive market and highlights the consumer trust in Maruti Suzuki’s premium offerings.
A Journey of Innovation and Excellence
Launched in 2015, Nexa was introduced as Maruti Suzuki’s pioneering move to redefine the car buying experience in India. With a focus on creating an exclusive and sophisticated environment for customers, Nexa aimed to offer a modern retail experience that matched the evolving expectations of Indian car buyers.
The Baleno Effect: Driving Sales to New Heights
The Baleno hatchback, known for its stylish design and advanced features, emerged as the bestseller for Nexa, contributing significantly to the network’s sales figures. With over 14.5 lakh units sold, the Baleno accounts for a substantial portion of Nexa’s total sales, demonstrating its popularity and acceptance among the Indian populace.
Expanding Portfolio: A Diverse Range of Premium Offerings
Nexa’s portfolio has grown over the years to include a variety of models catering to different segments of the market. The current lineup boasts of vehicles like the Ignis, Ciaz, Grand Vitara, Fronx, Jimny, XL6, and Invicto, each bringing a unique value proposition to the table.
Nexa Service: Redefining After-Sales Experience
Complementing the sales success, Nexa Service was introduced to provide customers with a premium after-sales service experience. With over 390 touchpoints across the country, Nexa Service ensures that the brand’s commitment to excellence extends beyond the showroom.
A New Benchmark for the Industry?
As Maruti Suzuki continues to innovate and expand its premium offerings, the Nexa network stands as a testament to the brand’s dedication to quality, customer satisfaction, and market leadership. The inclusion of a separate premium service and experience has only played in favor of Maruti Suzuki. Not only is it an achievement for the brand, it is also a new benchmark for the automotive industry.
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