Maruti Suzuki Subscribe is now 2 years old. The innovative hassle-free car ownership experience has seen exponential growth. This channel has grown from 180+ customers in the initial 12 months of launch; to 1600+ customers in the next 12 months. Thus, this turns out to be a growth performance of nearly 800 per cent. With the above numbers, we can also safely assume that the customers are responding very positively to the Maruti Suzuki Subscribe program.
What Is Maruti Suzuki Subscribe?
This program allows the customer to opt from a range of Maruti Suzuki vehicles for an all-inclusive fixed monthly rental. To attract maximum participation, customers also have the flexibility of multiple tenure options. Once the tenure is over, customers can choose to switch over to a new car. Alternatively, the customer can also avail of the option of purchasing the subscribed car. This subscription option includes insurance (new and renewal), service and maintenance costs, vehicle usage charges, roadside assistance as well and a host of other benefits. Hence, all this adds up to offer its customers a hassle-free ownership experience.
Customers of Maruti Suzuki Subscribe also have the flexibility to choose between a White Plate Subscription and Black Plate Subscription option. The White Plate Subscription is one wherein the vehicle is registered in the customer’s name and hypothecated to Maruti Suzuki’s Subscription partner. On the other hand, with a Black Plate Subscription, the vehicle is registered under the commercial application in the name of the Subscription Partner.
To offer a streamlined ownership experience, Maruti Suzuki has also launched a marketplace model for Maruti Suzuki Subscribe. This serves as the one-stop place to offer customised car subscription products through multiple partners at competitive rates. Maruti Suzuki has partnered with 4 partners to come up with the best offers. This includes ORIX, Myles, ALD Automotive, and Quiklyz by Mahindra Finance.