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Maruti Suzuki launches smart headrest for INR 4,250

Written by Nayak

Maruti Suzuki, India’s largest car manufacturer announces an innovative cockpit headrest. This product is part of Maruti Suzuki’s genuine accessories. This Cockpit headrest is available on Maruti Suzuki Genuine Accessories online website where it retails for INR 4,250. This headrest designed for supporting the neck aims to provide the utmost comfort to the passenger especially on long journeys. Maruti Suzuki claims that this headrest is compatible with any vehicle seat without any modification. The dimension of the product is set at 23 cm in length, 10 cm in height, 41 cm in width and weighs 1,200 grams. The set comes with 10 mm and 12.5mm rubbers.

Maruti Suzuki – The Past and Present

Started off as Maruti Udyog in 1981, it was an Indian government-run automobile company and then back in 2003, the Government decided to sell it off to Suzuki Motor Company. Since then, it has been the largest car manufacturer in the country and currently has a market share of around 50 per cent in the passenger car segment. In terms of export figure, the company recently crossed the 2 million mark. Maruti Suzuki’s main reason for success is its wide network of service centres which stands at 4,000+ units across the country. This helps in catering to the demand of people residing in the 2nd and 3rd tier cities. The launch of the Nexa brand helped Maruti Suzuki to depict itself as a more premium offering. Despite the Covid-19 lockdown for the most part of 2020, the company sold close to 1,60,700 units in the last calendar year which is quite a remarkable figure.

The Road Ahead For Maruti Suzuki

The highly anticipated Jimny will probably hit the Indian market very soon. When launched, it will try to ease off some pressure from its sole rival, the Mahindra Thar which is currently witnessing a waiting period of more than 9 months in some cities.  Maruti Suzuki is also planning to bring back diesel powertrains in the second half of 2021 which will help to capture a larger share in the market.