When it was first launched in 2015, the Maruti Suzuki S-Cross didn’t really wow too many buyers. The sales were down, and dealers were offering massive discounts on the S-Cross. This was also the first product to enter the Maruti Suzuki Nexa showrooms. But then, with a mid-life makeover coming early in 2017, fortunes changed for the S-Cross. Now, the S-Cross is a very popular crossover in the Indian market.
The new S-Cross has now further strengthened Maruti Suzuki’s positioning in the UV segment. The S-Cross after the facelift is now only available with the 1.3L DDiS 200 diesel motor. The bigger 1.6L diesel block has been discontinued as the pricing was a bit high, and customers were not really considering it.
In 2017-18, Maruti Suzuki has sold 30,923 units of the S-Cross, which is a growth of 44.4% compared to the 21,417 unit sales in 2016-17. The S-Cross rivals the likes of Renault Duster in India, but the S-Cross feels a lot more premium and ergonomically fit unlike the Renault which is now starting to show age.
Since its launch in 2015, Maruti Suzuki has sold over 76,400 units of the S-Cross in India.
The DDiS 200 1.3L diesel engine of the S-Cross comes with features such as idle-stop-start, torque assist, brake energy regeneration & gearshift indicator. With the SHVS technology, the CO2 emissions of the S-Cross are now as low as 105.5 gm/km. This is the lowest in the segment making the S-Cross a very efficient crossover.
The S-Cross is also claimed to be safe in terms of frontal offset crash, side impact crash & pedestrian safety.
This was a make or break kind of a deal for Maruti Suzuki in 2017 when they refreshed the S-Cross, and seems like the trick has worked in their favour.