Maruti Suzuki India Limited (MSIL) has unveiled an exciting new campaign titled ‘Run On What You Love’ while celebrating sales of 1.8 million+ S-CNG cars in India. This campaign highlights the benefits of Maruti Suzuki’s innovative S-CNG technology, which promises optimal performance and exceptional fuel efficiency.
Embracing Joy and Adventure
The ‘Run On What You Love’ campaign is designed to resonate with young, environmentally conscious consumers who seek both fun and sustainability in their driving experience. The campaign film, featuring vibrant visuals and upbeat music, highlights the confidence and mileage that Maruti Suzuki’s S-CNG vehicles provide, encouraging drivers to explore new horizons without compromise.
Leadership in the CNG Segment
Maruti Suzuki has been a pioneer in the CNG segment in India since 2010. The company has sold over 1.8 million S-CNG vehicles to date, capturing a dominant 74.1% market share in the CNG segment. This achievement reflects the trust and satisfaction of millions of customers who have experienced the benefits of S-CNG technology.
Currently, Maruti offers both Arena and NEXA models with the S-CNG technology. Their S-CNG fleet includes the S-Presso, Alto, Celerio, Wagon R, Brezza, Ertiga, Baleno, Fronx, XL6 and the Grand Vitara.
Campaign Reach and Promotion
The ‘Run On What You Love’ campaign will be widely promoted across various platforms, including TV, digital, radio, and social media channels such as YouTube, Facebook, and Instagram. This multifaceted approach ensures that the campaign reaches a broad audience, engaging both current and potential customers.
Commitment to Sustainability
In line with the campaign, Maruti Suzuki also organized a ‘Sustainability Drive’ to celebrate World Environment Day. This initiative took place in over 1700 cities across India, reflecting the company’s commitment to environmental stewardship and sustainable practices. As part of the drive, customers visiting MSIL dealerships and showing interest in S-CNG vehicles were gifted a plant, symbolizing the company’s dedication to conservation and environmental wellbeing.
Also Read: Maruti Suzuki launches Alto K10, S-Presso & Celerio Dream Series Limited Edition