Maruti Suzuki has announced that its compact SUV, the Fronx, has achieved a significant sales milestone, crossing the 2 lakh unit mark in just 17.3 months since its launch in April 2023. This achievement underscores the vehicle’s popularity in the competitive Indian automotive market.
Sales Performance
The Fronx reached its first 1 lakh sales milestone in January 2024, just 10 months after its launch. The subsequent 1 lakh units were sold in an additional 7.3 months, highlighting the sustained demand for the model. This rapid sales growth positions the Fronx as one of the fastest-selling models in its segment.
Market Appeal
The Fronx has garnered significant traction in both Tier 1 and Tier 2 cities, with top markets including NCR, Delhi, Mumbai, Kochi, and Bengaluru. Its appeal is attributed to a combination of factors such as its modern design, advanced features, and multiple powertrain options.
Engine and Features
Powering the Maruti Suzuki Fronx are two advanced engine options. These include a new 1.2-litre K-series Dual Jet Dual VVT engine with Idle Start Stop technology. The engine also comes with a 5-speed manual as well as a 5-speed AGS Auto Gear Shift automated manual transmission option. The brand also offers this engine in the bi-fuel CNG kit fitted from the factory. In the CNG fuel avatar, the engine return a mileage of 28.5 km/kg. For performance enthusiasts, the Fronx SUV is also offered with a 1.0-litre K-Series Boosterjet turbo-petrol engine with Smart Hybrid technology. The engine comes with either a 5-speed manual or a 6-speed automatic transmission with steering mounted paddle shifters.
The Fronx also gets a lot of future proof features. This includes a heads-up-display with turn-by-turn navigation, 360-degree camera and wireless smartphone charging. In addition to this, the Fronx also comes with a 9-inch HD Smart Play Pro+ touchscreen infotainment display with Apple CarPlay and Android Auto.
Customer Demographics
The compact SUV has attracted a diverse customer base, including first-time buyers and those upgrading within the segment. The Fronx Turbo variant, in particular, has been popular among customers seeking a more spirited driving experience.
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