In an unprecedented event, Mahindra & Mahindra Ltd. announced that their newly launched Thar ROXX SUV has secured a staggering 1,76,218 bookings within the first 60 minutes of opening the order books. This remarkable achievement underscores the immense popularity and demand for the latest iteration of Mahindra’s iconic off-roader.
Launch and Booking Frenzy
The Thar ROXX, launched on October 3, 2024, has captivated the Indian automotive market with its robust design, advanced features, and versatile performance capabilities. The booking window opened at 11:00 AM, and within an hour, Mahindra dealerships across the country were inundated with orders, averaging nearly 2,937 bookings per minute.
Features and Specifications
The Thar ROXX is available in both 4×2 and 4×4 versions. The 4×2 variant is equipped with a 2.0-litre turbo-petrol engine producing 160 BHP and 330 Nm of torque, and a 2.0-litre diesel engine delivering 150 BHP and 330 Nm. Both engines are paired with a 6-speed manual gearbox.
For off-road enthusiasts, the 4×4 variant offers a 2.2-litre diesel engine available in two power configurations: 150 BHP and 300 Nm for the 6-speed manual version, and 172 BHP and 370 Nm for the 6-speed automatic version. The 4×4 model also features Mahindra’s advanced 4XPLOR system, which includes an electronic locking differential, a low-ratio transfer case, CrawlSmart Assist for precise low-speed control, and IntelliTurn for improved maneuverability.
Pricing and Availability
The Thar ROXX is competitively priced, with the 4×2 variants starting at INR 12.99 lakh and the 4×4 variants at INR 18.79 lakh (ex-showroom). Deliveries are set to commence on the auspicious occasion of Dussehra, with Mahindra promising a phased delivery schedule to ensure a smooth and efficient process for all customers.
Customer Response and Future Prospects
The overwhelming response to the Thar ROXX highlights its broad appeal among Indian consumers. Mahindra attributes this success to the SUV’s head-turning design, refined driving experience, powerful performance, unmatched off-roading capability, top-tier safety features, spacious interiors, and advanced technology.
Bookings for the Thar ROXX remain open at all authorized Mahindra dealerships and on the official Mahindra website.
Also Read: Mahindra Thar Roxx 4×4 variants will get brown interior trim option