The all-new Mahindra Thar has created a whirlwind in the lifestyle SUV segment. The brand opened bookings on the Mahindra Thar back in October 2020 on Mahindra Founder’s Day. The SUV has seen so much demand that the order is backlogged with more than ten months of the waiting period in specific markets. The brand also announced that it has ramped up production of the new Thar to meet the surge in demand.
COVID-19 and Semiconductor Delays
But then, the second wave of COVID-19 hit the country, bringing the production to a screeching halt. The pandemic affected the production and supply chain in India as well as the global market. The lockdown also created a worldwide shortage of semiconductor chips. The shortage of semiconductor chips also affected globally leading car manufacturers. The chips are an integral part of the touchscreen infotainment system and the sophisticated electronic control units.
Mahindra Thar 2-day Trail & Accessories Discount
Amidst the pandemic, the shortage of semiconductor chips, and the supply chain disruption, Mahindra is working hard to make deliveries of the SUV. But customers are still facing delays, and therefore Mahindra CEO Veejay Nakra has sent a letter of apology to customer’s who have already booked the Thar. As a token of appreciation, the brand is also offering a two-day trial of the Mahindra Thar in accordance with lockdown protocols. In addition to this, the brand is also offering a 30% concession on Mahindra Genuine Accessories that the customers may choose to install on their Thar.
Mahindra’s Special Task Force
Mahindra has also formed a Special Task Force, headed by Veejay Nakra himself and a team of senior executives. Under the special Task Force, the CEO of Mahindra’s Auto Division has made Thar deliveries their top priority. The team is working together to coordinate with vendors partners to make all the components available.