Mahindra has released a teaser of the brand’s upcoming Born Electric Vision, through their official YouTube channel. Mahindra also revealed that the brand would reimagine the world of electric vehicles and offer an electrifying presence. In the recent past, the brand also revealed Mahindra Advanced Design Europe (M.A.D.E). The brand also announced that the M.A.D.E has become operational from 1st July 2021.
Born Electric
Mahindra has now teased the upcoming Born Electric range of vehicles. The brand also revealed three vehicles with different light signatures and silhouettes. The company also announced that the Born Electric range would make its debut in July 2022. According to the teaser, Mahindra is likely to introduce three fully-electric vehicles in the Indian market. The brand is also likely to introduce the same in the international market as well. The three vehicles are likely to be a coupe SUV, a mid-size SUV and a large SUV.
The teasers also reveal a futuristic design in the light signatures on both the front and rear. The large SUV appears to features a lightbar on both the front and rear that completely encompasses the fascia. The light signatures also reverberate with the brands latest SUV line-up in the ICE segment.
What is M.A.D.E ?
Mahindra Advanced Design Europe claims to bring forward Mahindra’s 75 years of heritage through unique customer-centric products. The design team will work towards the development of safe, thrilling and efficient cars. M.A.D.E will also develop farm equipment vertical and two-wheeler department. Mahindra also employs experts from Coventry University, Royal College of Art, as well as other design colleges in the United Kingdom and Europe. The design centre also has advanced capabilities in the field of CMF (Colour, Material and Finish). M.A.D.E also claims to fulfil its commitment towards bringing authentic SUVs into the brand portfolio.
Also Read: Pratap Bose Heads to Mahindra, Will lead Global Design Organization
