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Mahindra new promise for the Backhoe Loader Range

Written by Nayak

Mahindra has announced a new initiative, “Get Highest Productivity Per Litre of Fuel or Give Machine Back”. The initiative is for their BS4 range of Backhoe Loaders – Mahindra EarthMaster. The company mentioned that the proven and reliable 74 HP CRi Mahindra Engine ensures better fuel efficiency. In addition to this, the iMAXX Telematics solution also increases fuel efficiency greatly. Fuel forms the major element of the operating cost, up to 50 per cent.

Special features like Banana Boom, joystick lever, robust design, and bigger buckets make the EarthMaster range well suited for all types of backhoe applications. These include mining, trenching, crushers, building construction or any other work in the construction industry. Mahindra claims that the BS4 Backhoe Loader – EarthMaster, does get a competitive advantage that will provide customers with an edge. Furthermore, this also ensures complete peace of mind, scaling up their CE business, thus delivering higher prosperity.

With this initiative, Mahindra will look to attract more customers to its showrooms. Furthermore, the Service Uptime Guarantee reinforces Mahindra’s commitment to its customers.

Mahindra Construction Equipment

MCE plays an integral part in the Mahindra Group. Under the philosophy of; ‘Made in India, Made for India’, its manufacturing facility at Chakan ascertains the same. The company built it with an investment of over INR 4,000 crores and spans over 700 acres. In the BHL segment, MCE already has over 8,000 pieces of equipment in the country. All these products come with a one-year, unlimited hours warranty, thus ensuring complete peace of mind.

As of now, MCE has 50 3S Dealerships, Authorised service centres, and a spares network of more than 50 retail outlets. The addition of 30+ SPEC mobile service vans and mobile workshops further adds to the reach and agility of the support network. MCE offers a service guarantee that guarantees uptime for both workshop and on-site breakdown. Breakdown service guarantee promises to get the machine back on the road in 48 hours or compensation of INR 1,000 per day to customers.

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