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Lexus India announces Buyback Promise & Loyalty program

Written by Nayak

Lexus India, celebrating 5 years of existence in the country, announced a new slew of offers. One such offer is the new Buyback Promise program starting with the ES300h, which comes under the ‘Lexus Life’ umbrella. Lexus claims this buyback program for ES 300h promises amongst the highest buyback price in the luxury car market. Availability of these customers can get up to 60 per cent residual value. Further, Lexus is also offering low-cost finance options. This loyalty program will also benefit existing Lexus guests for their next Lexus purchase. Customers will get a whole host of offers and packages, including Lexus Approved Service Package, Insurance, Extended Warranty, Merchandise and Accessories.

Lexus Life Program

Launched in 2021, this is an exclusive ownership program for Lexus buyers. The company covers an array of ownership benefits under the ‘Lexus Ownership Portfolio’. This includes a variety of crafted plans for finance, service, warranty, insurance and roadside assistance. For the pre-owned customers, Lexus has introduced a new platform, ‘Lexus Pre-Owned’, for guests to trade in and upgrade their Lexus cars. On similar lines is the ‘Lexus Leasing’ program. This enhances the ease of experiencing a Lexus in partnership with Kinto of Lexus Financial Services. These three services, Lexus Ownership Portfolio, Lexus Pre-Owned and Lexus Leasing, make up for the ‘Lexus Life’. The carmaker mentioned that they are planning to add more curated offerings under the Lexus Life umbrella.

What Is The Lexus ES 300H?

Whenever we talk about Lexus, the ES 300H comes into the picture. The car first came to India in 2017 and got a facelift update in October 2021. Powering the sedan is a 2.5-litre four-cylinder petrol motor paired with a self-charging electric motor. The performance output figure for this engine is 214 PS of power and 221 Nm of torque. The sedan is being produced locally in India, thus becoming the first ‘Made In India’ Lexus. The sedan is available in two trims, namely Exquisite and Luxury, priced at INR 56.65 lakh and INR 61.85 lakh (ex-showroom), respectively.

Also Read: Lexus launches Made-In-India ES 300H facelift at INR 56,65,000.