Car News

Kia reveals new K4, positions it as compact sedan

Written by News Team

Kia Corporation has revealed the design of its new compact sedan, the K4, ahead of its world premiere on March 27 at the New York Auto Show. The K4 is the next-generation compact sedan that embraces the brand’s bold attitude of continuously moving forward and brings new ways of thinking, innovation, and superior design values to the sector.

Exterior Design

Inspired by Kia’s ‘Opposites United’ design philosophy, and in particular the ‘Power to Progress’ pillar, the exterior of the K4 compact sedan symbolizes Kia’s determination to create the most inspiring, innovative, and aesthetically advanced mobility solutions. Kia’s designers have created a modern and unique body shape by twisting the connections of logically aligned squares in a seemingly illogical fashion, which Kia’s exterior designers refer to as ‘Twist Logic’.

The organic flow of light created between the alternating squares emphasizes the shape that runs through the entire body design. At the front, the Kia K4 creates an instant striking impression. Vertical headlamps, positioned at the extreme edges of the facial area, contribute to the creation of a wide ultra-confident stance, while the Daytime Running Light (DRL) elements integrate with horizontal chrome strips to further accentuate the K4’s sophisticated appeal.

Interior Design

The ‘expected’ in the compact sedan segment is the driver-oriented interior, which in the case of the K4, becomes ‘unexpected’ when the very concept of driver-orientation design is challenged.

K4 Market Positioning

The new Kia K4 is in its second generation and rivals the Honda Civic, Toyota Corolla, and the Hyundai Elantra in the global markets, specifically the US. While there are few details about the upcoming K4 model, Kia does describe it as a compact sedan.

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