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Kia introduces ‘Kia Care’ sanitisation program on first-come-first-serve basis

Nizam Shaikh
Written by Nizam Shaikh

Kia Motors India has announced an extensive hygiene and sanitisation protocol that covers vehicles, dealerships, service centres and customers. The hygiene-focused campaign is called ‘Kia Care’ which ensures high standards of safety in vehicle servicing, a campaign in which Kia cars will be given free sanitisation on a first-come-first-served basis. The duration of activity at the Kia dealership is for two weeks. The Kia Care program has commenced as the lockdown norms in the country are relaxed in a phased manner and the brand resumes operation in its 192 service touchpoints across 160 cities in India. 

Kia Care program ensures that the safety of its customers and staff is not compromised by in three stages of Kia Care which includes a Vehicle Hygiene programme that ensures disinfecting and cleaning the entire vehicle, inside out which includes a top wash for the exterior, interior cleaning with a special emphasis on frequent touchpoints such as door handles, steering wheel, gear knob, parking brake, etc with an anti-microbial solution. The cabin is sanitized using natural chemicals which has sterilizing and anti-bacterial properties. 

The brand has also laid-down stringent safety guidelines for its dealerships and service centres across India that covers all aspects of customer interaction including three-shift sanitisation programme as well as sanitizer’s availability, regular temperature checks for all customers and employees as standard protocol, in view of the COVID-19 pandemic. 

Kia is also encouraging its customers to use Contactless Digital Service (using Kia Link App) to ensure customer’s safety and the system is completely online and paperless with Pick-up & Drop facility. Additionally, Kia Motors will also be updating its customer on various hygiene steps through regular Kia Link notifications and SMS alerts.

The company has also announced that it has extended the duration of the Free Service under its Protection policy by two months for the delays in service caused due to the lockdown imposed by the Govt. to curb the CoronVirus spread.