Kia India has announced that the brand has become the fastest carmaker in India to surpass the 300,000 sales milestone. The brand has achieved the milestone in just two years of its operation in India. Thus becoming the quickest brand to achieve the sales target in the domestic market. The brand revealed that the first one lakh sale milestone was achieved in the first year of sales followed by 2 lakh sales in the next year. This shows that a tremendous amount of Indian customers have adopted Kia cars in the last year.
Kia Seltos Holds 66% of Sales Share
Kia’s flagship SUV, the Seltos holds 66% of the share in the sales becoming the highest contributor in the portfolio. The Kia Sonet compact SUV contributes 32% of sales in the portfolio followed by the Kia Carnival premium MPV. The brand has sold 7310 units of the Kia Carnival in India, since the start of its operation.
Kia’s Most Advanced Production Facility
The company revealed that the 300,000th car to roll out of the Anantapur manufacturing facility is the Kia Seltos. The brand also reveals that Kia has invested over USD 2 billion over the two years at the Anantapur production plant. The plant consists of over 450 robots & Artificial Intelligence along with employs over 13,000 people. The brand also employs environment-conscious techniques such as 100% water recycling at the state-of-the-art manufacturing facility.
Narrowing The Gap Between Affordability & Luxury
Since Kia entered the Indian market the brand has been focussing on narrowing the gap between luxury and affordability. Therefore the brand has been offering a wide choice of products with an optimal price range in the segment. Kia also developed a wide sales and service network in India with over 300 touchpoints expanding to 360, covering 90% of the Indian market. The brand also covers Tier three and tier four markets along with upcountry markets.
Kia’s Customer-Centric Initiatives
Kia boasts that the brand has led the ‘digitilisation wave’ in the Indian automotive industry. The brand has been offering an end-to-end digital sales process since its start of sales operations in India. The brand has also created a Phygital framework that complements its digital sales channels and efforts of its digital partners.
Also Read: Kia India sold 15,016 cars in July 2021