With the launch of three exciting new products, Keeway has forayed itself into the mainstream two-wheeler market in India. The future plans, too, look quite promising for Keeway. The two-wheeler maker has also disclosed its plans to launch another five products before the end of this year. Thus, making a total of 8 new products for 2022. These products will make up for a wide range of segments that includes, Scooters, Sports Motorcycles, Cruisers and Retro Street Motorcycles. For the future, Keeway will have a naked street, a race replica, another cruiser, and two retro street motorcycles.
The bookings for the three recently launched products are also now open. Customers can log on to Keeway India’s official website to register their interest by paying a booking amount of INR 10,000. Keeway confirmed that test rides will start on the 26th of May. However, the deliveries will start in early June.
Coming under the same parent company, the two-wheeler makers will collaborate to make the most of this Indian market. Having spent considerable time now, Benelli does understand the business in this country. Benelli also mentioned that they realised a demand for attractive machines with an equal amount of power and reliability. This was the initial conception that brought the Keeway brand to India. Keeway did not have a good time in the European market. However, the tremendous reception in the South American market, which has some similar trends to the Indian market, gave Benelli the confidence to launch Keeway in India.
Keeway India has identified Adishwar Auto Ride India as the dealership network for the country. As of now, it has a total of over 50+dealers, and Keeway will leverage it to market and boost its sales. There’s also an assembly plant that will help scale up and match the growth ambitions.