Key highlights
- Keeway K‑Light 250V now costs INR 2.49 lakh; Zontes 350X drops to INR 2.40 lakh
- Price cuts of INR 71,000 and INR 59,000 aim to lure first‑time premium buyers
- V‑twin cruiser and a tech‑packed sport‑tourer; rivals include Meteor 350, Karizma XMR, KTM RC 390
Price revision and what changes
Adishwar Auto Ride India has trimmed the tags on two of its Chinese‑origin imports. The Keeway K‑Light 250V is now INR 71,000 lighter on the wallet at INR 2.49 lakh ex‑showroom. The faired Zontes 350X sees a INR 59,000 cut to INR 2.40 lakh. No mechanical tweaks accompany the markdowns; the move simply tries to make shelves look friendlier to riders still spooked by four‑lakh price stickers.
K‑Light 250V in a snapshot
The cruiser uses a 249 cc 60‑degree V‑twin rated at 18.7 PS and 19 Nm. Power meets the belt via a five‑speed box. A low 715 mm seat, 20‑inch front wheel, twin shocks and full‑LED lighting give the K‑Light a laid‑back stance. At 179 kg kerb it undercuts Royal Enfield’s Meteor 350 by roughly ten kilos while matching it on ground clearance.
Zontes 350X essentials
In contrast, the 350X is a tech‑heavy sport‑tourer. Its 348 cc single produces 39.5 PS and 32 Nm, figures that sit between the KTM RC 390 and Hero Karizma XMR. Keyless ignition, a colour TFT with Bluetooth nav, an electronically adjustable screen and ride‑by‑wire grip lift its gadget quotient. Wet weight stands at 188 kg, and a 17‑litre tank promises around 400 km between splash‑and‑dash stops.
How the rivals stack up
Royal Enfield’s Meteor 350 asks INR 2.06 lakh but can’t match the K‑Light’s twin‑cylinder smoothness or belt‑drive ease. Jawa’s Perak costs INR 2.13 lakh yet offers less equipment. On the faired side, Hero’s Karizma XMR remains the value pick at INR 1.80 lakh, though its 210 cc mill trails the Zontes on highway legs. KTM’s RC 390 delivers superior performance but at a INR 3.18 lakh entry point and a firmer saddle. The Zontes now sits in a price slot previously empty for a 40 PS bike with touring add‑ons.
Market context
Mid‑capacity motorcycles have nudged ten‑per‑cent growth this calendar thanks to new‑age financing and a steady shift toward feature‑rich models. By slashing sticker shock, Keeway and Zontes hope to tap the impulse buyer who wants big‑bike looks without a bank‑breaking EMI.
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