WardWizard Innovations and Mobility, under the brand name ‘Joy e-bike’, has sold a total of 2,458 units. This, when compared to the July 2021 figure that stood at 945 units, results in a growth of 160 per cent. Furthermore, the brand already sold more than 10K (10,725) units of electric two-wheelers in the first four months (April-July 2022) of this financial year. And this, when compared to the same period last year, results in a growth of 263 per cent.
EV’s Demand On The Rise
With the increase in fuel prices, the demand for EVs is increasing. Joy e-bikes is one of the many EV makers that are trying their best to establish themselves as the top choice in the segment. Now with the opening up of business operations, customers are also more open to visiting showrooms. Thus, Joy is also witnessing a similar trend of high engagement from the customers. This is the case in all of their dealership networks in the country.
With this year’s festive season just around the corner, Joy is expecting the second quarter to grow at a much faster rate. With more EV makers joining the bandwagon, Joy will aim to keep its portfolio updated with new innovative products. All these add up perfectly to push the electric mobility segment in the country to new levels.
Key Highlights July 2022
Joy e-bike’s new campaign is #BharatKaJoy. Under this, the initiative captures the emotions of millions of Indians across different landscapes. WardWizrd announced this initiative with the anthem ‘Sath Chalein’.
Deliveries have started for Joy’s high-speed electric two-wheelers. With the launch of Wolf+ and Gen Next Nanu+, Joy has also now started off with its deliveries. The company delivers the products in a scheduled phase manner. Currently, more than 500 units have been delivered in the states of Maharashtra, Gujarat, Rajasthan, etc.