‘Joy e-bike’, one of the upcoming e-mobility companies in India, has now opened its first-ever experience centre that comes up in Pune. This experience centre aims to provide the customers with a unique experience of Joy e-bike range of products. Spread over a total of 3,000 sq. feet, the experience centre has company trained staff that will help the customer with their queries. Furthermore, the experience centre will also house Joy e-bike’s entire product portfolio.
Currently, the company has a total of 10 products to offer. Joy e-bike is increasingly expanding its dealership network as well. Currently, the company has over 113 dealerships in Maharashtra. And across India, there are a total of 430 dealerships. This also includes six company-owned dealerships. These are present in Delhi, Vadodara, Nadiad, Himmatnagar, Jodhpur and Pune. As per plans, the company aims to set up three more exclusive experience centres in Thane, Kolhapur, and Nagpur this financial year.
Electric Vehicles Are The Future
The growing number of EVs in the country and worldwide sends a strong message of their dominance in the coming years. It is no secret that sooner or later, ICE-powered cars will be completely wiped out from the automotive industry, at least in the passenger vehicle segment. Given this current trend, a lot of EVs have come into the country. But, one of the main areas where India needs serious commitment is developing the charging infrastructure. Given the growing demand and influx of EV companies, slowly and steadily, the e-mobility infrastructure is also getting better.
Joy e-bike plans to double the production at its Vadodara plant. Given the rising demand for EVs across the country, the company decided to take this step. Currently, the production capacity is set at 2 lakh units per annum. And hence the company aims to reach 4 lakh units, with a long term target of achieving the 6 lakh unit threshold. Furthermore, the company also aims to expand its dealership network to over 750 touchpoints.