Jeep India recently collaborated with the Indian Navy. As a part of this tie-up, they flagged off an all-women expedition titled ‘She’s Unstoppable’. This was to commemorate the NAVY WELLNESS & WELFARE ASSOCIATION’s foundation day, popularly known as NAWWA Divas. The key aim of this event is to honour women heroes in the Indian Navy and its community. The event was organised by the Chief of the Naval Staff Admiral R. Hari Kumar virtually.
Women-Centric Initiative From Jeep India
This is a one-of-a-kind rally that features lady naval officers and sailors. This event also includes spouses of naval officers, who are achievers in different walks of life. The rally will also attract the participation of women who have made a difference by serving in the Indian Navy. The participants have also become role models for the naval community.
With this event, Jeep is all set to reflect upon its women-centric initiatives. Collaboration with Defence forces is always an honour. What better than the Indian Navy on this great initiative to conduct an all-women expedition? Jeep reflected upon its stand towards women. As a brand, they strongly believe in women’s leadership and equal participation in all facets of life.
The tagline of Jeep’s ‘Go Anywhere, Do Anything’ is the perfect epitome for this initiative. This goes beyond the vehicles on offer and reflects well with these Unstoppable Women. These women are the ones that have made Adventure and Passion a way of their lives. They have inspired a lot of other women to take some radical steps in their lives.
Events Conducted Under This Women’s Expedition
During the rally, the President NWWA and members organised outreach programs at Schools for Special Children, Old Age Home and Orphanages. They also interacted with Veteran families. These women officers would also undertake awareness drives about career opportunities that the Indian Navy offers.
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