To commemorate the Indian Army’s ‘Swarnim Vijay Varsh’, Jawa Motorcycles welcomed the ‘Swarnim Vijay Mashaal’ to the city of Pune. As part of the #ForeverHeroes initiative, the Jawa Kommuniti accompanied the victory torch and the Indian Army personnel from Kolhapur to Pune. The Southern Command organized the rally with 1971 war veterans, retired and serving Indian Army personnel and their families. Indian Army and Jawa Kommuniti members from Kolhapur, Pune, Sangli, and Mumbai welcomed the ‘Swarnim Vijay Mashaal’ into the city.
The Victory Flame
Escorting the Victory Flame across the city, the rally passed through the Swargate region and Southern Command HQ, culminating at the Council Hall in Pune. Prime Minister Narendra Modi flagged off the flame from the National War Memorial in New Delhi on December 16, 2020. The year-long commemoration of the 1971 India-Pakistan war led to the lighting of the Victory Flame. Being sent towards the four cardinal directions of the country, the flame will converge at New Delhi in December 2021.
Arriving in Pune from Kolhapur on October 1, the flame travelled the western region. The flame will depart the Southern Command War Memorial after October 31. This year marked the 3rd ‘Swarnim Vijay Varsh’ celebration conducted by Jawa Motorcycles. Previously, the brand celebrated 22 years of the Kargil War (Dhruva Kargil Ride 2021). The brand also celebrated the 50 years of the Battle of Turtuk in Ladakh. Jawa launched two new colours, Khakhi and Midnight Grey, to tribute the 50th Anniversary of the 1971 war and honour the spirit of bravery, service, and sacrifice of the Indian Army.
#ForeverHeroes initiative: Detail Highlights
To introduce a sense of gratitude towards the Armed Forces, Classic Legends started the #ForeverHeroes initiative. The Indian Company has established itself to re-introduce iconic marquee motorcycle brands in the market. From its inception, the company has developed cultural values to appreciate the efforts and sacrifices of the Armed Forces. The #ForeverHeroes campaign began in 2019 to contribute towards the welfare of Armed Forces personnel.
Under the initiative, Classic Legends raised a sum of INR 1.49 crore by auctioning 13 production motorcycles from its first batch. Classic Legends then contributed this sum towards the Armed Forces Flag Day Fund. Classic Legends conducted the handover towards Kendriya Sainik Board, Ministry of Defence (Government of India), at a joint ceremony consisting of veterans, war heroes, and officers.
A Community Hall was built at Leh’s War Hero Colony, thanks to the brand’s contribution. The residents include Veer Naaris (widows of war heroes), their children, and the War Heroes of the Ladakh Scouts regiment who fought in the Kargil War. Classic Legends supported the Indian Navy with motorcycles, services support, and gear for their ‘Seven Sisters Ride’ campaign across North East India. The brand conducted the ride to highlight the Navy as a glorious career option among the youth in the region.
The brand also supported the Indian Air Force by providing motorcycles and service support for their ride along with the bases in South India. Classic Legends erected the ‘Border Man’ statue at Wagah Border. This statue pays tribute to the BSF personnel for their bravery, dedication, and sacrifice. The brand celebrated the 22nd Kargil Vijay Diwas with 75 Jawa Motorcycles and 90 riders from the Indian Army.
Classic Legend’s Regard and Respect
The brand also carried out four processions, passing through Dhruva War Memorial, Karakoram Pass, Naushera, and Srinagar to commemorate the martyred soldiers. Classic Legend’s daily functioning includes more accessible interactions of its employees and customers with armed forces personnel via its network. The company ensured to deliver customers their first motorcycles, with the help of veterans, ex-servicemen, and serving officers. It allowed the brand to create regard & respect for the armed forces’ contribution to the country.