British automotive manufacturer Jaguar Land Rover has announced its multi-year partnership with artificial intelligence (AI) and computing company NVIDIA. According to the partnership, the two companies will jointly develop and deliver the next generation of automated driving systems plus AI-enabled services. Based on JLR’s Reimagine strategy, the partnership will also help develop a modern luxury experience for customers starting from 2025. Therefore, JLR will offer the next generation of safe and unique, brand-focused digital services for their customers enabled by NVIDIA AI.
Technology Development & its Uses
From 2025 onwards, JLR states that its vehicles will utilise the NVIDIA DRIVE, software-defined platform while being built for customers. This platform will deliver a wide spectrum of active safety, automated driving, and parking systems, along with driver assistance systems. Within the interior of the JLR vehicles, the system will deliver AI features that include driver and occupant monitoring. Additionally, the system from NVIDIA will also provide an advanced visualisation of the vehicle’s overall environment within the interior.
Powering this full-stack solution is the NVIDIA DRIVE Hyperion that features DRIVE Orin centralised AV computers along with other systems. These include the DRIVE AV and DRIVE IX software, safety, security, and networking systems, along with surrounding sensors for monitoring. The DRIVE Orin from NVIDIA will act as the AI brain of the car that will run JLR’s Operating system. Meanwhile, the DRIVE Hyperion will act as the central nervous system of JLR vehicles, overseeing the multiple processes and commanding them.
Future Plans
JLR also states that it aims to leverage in-house developed data centre solutions with NVIDIA DGX for training AI models. Additionally, the automaker will implement the DRIVE Sim software, built on NVIDIA Omniverse for real-time physically accurate simulation in vehicles. JLR’s software-defined features along with end-to-end verifications and validation architecture will enable the delivery of innovative assisted and automated driving services.
NVIDIA will then provide these details for all JLR vehicles throughout their life cycles via over-the-air (OTA) software updates. JLR states that their partnership with NVIDIA will allow them to transform their next-generation vehicles using advanced software technologies. The automaker has also stated that it aims to achieve net-zero carbon emissions across its supply chain by 2039.
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