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Jaguar Land Rover confirms new XJ to be electric

Written by Nizam Shaikh

The future of automobiles is electric and British luxury car manufacturer Jaguar Land Rover has revealed its plans to manufacture a range of new electrified vehicles in the Midlands, UK. The brand plans on bringing electric mobility options by 2020 on all new Jaguar and Land Rover models. The brand will manufacture the electrified mobility solutions at the Castle Bromwich production facility through which the brand wishes to show its commitment towards the zero-emission vehicles in the UK.

The brand’s flagship luxury saloon, the Jaguar XJ which has been in service for five generations will be a new electric car. The new XJ will be inspired by the styling characteristics and the performance pedigree from its predecessor and the new electric car will be created by the same team contracted to deliver the world’s first Premium electric SUV the Jaguar I-Pace.

Earlier this year, the brand confirmed that they will create the Midlands, a powerhouse of electrification, by co-locating the Electric Drive Units assembly, the Battery assembly and the Vehicle Manufacturing with new and existing facilities, and the brand has fulfilled its commitment by executing this electrification strategy. 

The Engine Manufacturing Centre (EMC) in Wolverhampton in the West Midlands will assemble the Electric Drive Units (EDU) and the new battery assembly centre at Hams Hall that will be operational in 2020 with an installed capacity of 1,50,000 units. These facilities together will manufacture the powertrain for the next generation electric Jaguar Land Rover cars. 

The Castle Bromwich facility will build the new electric vehicle and the facility is going through extensive changes to accommodate the Jaguar Land Rover’s Modular Longitudinal Architecture (MLA) platform which is the brand’s in-house platform flexible enough for petrol, diesel, hybrid and electric models. 

The new electrified range of Jaguar Land Rover line-up will offer a great choice to its customers, but it all depends on affordability and convenience and the brand is urging the Government to put up a Giga-Scale battery manufacturing plant in the UK to make the technology affordable by cutting cost on import.