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Hyundai’s 5th BeTheBetterGuy Road Safety Campaign

Written by AnantaSaranNayak

Hyundai India announces the 5th edition of ‘# BeTheBetterGuy’ Road Safety Campaign. This is an initiative by Hyundai India that aims to create a sustainable and safe environment for all road users. The main target of this campaign is to educate the millennials on proper Road Safety habits. Indian roads have always been one of the most dangerous in the world. Furthermore, the fatality rate of India in terms of road accidents is also among the highest in the world.

Hyundai India wants to bring in a substantial change in the traffic movement, thus making Indian roads safer. Hyundai India’s road safety initiative perfectly resonates with Hyundai’s global vision of ‘Progress for Humanity’. HMIL will leverage various channels to spread the word about this road safety campaign. This includes TV, Radio, Print, Magazine, social media, website, OOH and more.

Hyundai India’s Plan For Future

With the growing number of SUVs in the market, Hyundai India is exploring other potential segments. Currently, electric vehicles are in much demand, and Hyundai is investing heavily in this domain. In India as well, Hyundai has launched an electric vehicle named Kona, that comes via the CBU route. But now, plans are to manufacture EVs in India to make it price competitive. E-mobility is the future, and there are no two ways about it. Although currently, Tata Motors is the major player in this segment with the maximum market share. But Hyundai India, along with Kia, is taking giant steps to dominate the Indian market in the EV segment.

Role Of HMIL In Exports

Given the rising demand for Hyundai vehicles worldwide, HMIL forms a critical part of HMC’s global export hub. From India, Hyundai exports its products to over 85 other countries across markets in Africa, the Middle East, Latin America, Australia, and the Asia Pacific. The new R&D facility in Hyderabad proves Hyundai’s commitment to providing customers with cutting-edge global technology. To support its Indian customers, HMIL currently has more than 1355 service points and 544 dealers all across the length and breadth.

Also Read: Hyundai will launch 6 BEVs by 2028 in India, dedicated BEV Platform – E-GMP.