South Korean automotive manufacturer Hyundai has retained its title of being ‘India’s No.1 SUV brand from 2020 to 2021. To celebrate this achievement, Hyundai Motor India Limited (HMIL) has launched its latest campaign depicting their sought-after SUV life. The automaker acts as a Smart Mobility Solutions Provider and the largest exporter of vehicles typically consisting of SUVs. Currently, HMSI’s all-star lineup of its SUV portfolio in India includes the Creta, Venue, Alcazar, Tucson, and the Kona Electric.
What is HMIL’s new campaign all about?
Hyundai India’s new campaign centres around the lives of young people and their friends, with reunion and football as central themes. The campaign video on HMIL’s official Youtube channel features a remixed version of the evergreen song ‘Lekar Hum Deewana Dil’. The reason behind the song’s inclusion is to immaculately capture the spirit of freedom and resonate with young/old audiences alike. Showcasing the exciting and adventurous Hyundai SUV Life, the campaign video features the brand’s leading SUV portfolio in India today.
Meanwhile, the campaign video also features the SUVs being driven by a group of reunited friends towards a new journey. HMIL comments that the song they chose has passion, wanderlust, and the desire to explore new frontiers at its core. To connect with the regional audiences, Hyundai has ensured to translate the song’s rap portion into 3 South Indian languages. These include Tamil, Malayalam, and Kannada, which will increase Hyundai’s chances of connecting with other Indian audiences.
Meanwhile, Hyundai Motor India Limited launched a new ‘N Line’ range of Merchandise during the 2nd week of March 2022. Customers can visit the automaker’s official dealerships to check out the various types of apparel that resonate with ‘N Line’ sportiness. These include a Polo T-Shirt, Round Neck T-Shirt, Jacket, Hoody, Caps, and other exciting products that cater to youthful millennials.
Additionally, HMIL is also offering a range of other utility products that include a Monocular, Aero Bull BlueTooth Speaker, and a Soccer Ball. Other accessories include a Rucksack Bag, Key Ring, and a Travel Coffee Mug. The automaker’s main aim is to amplify the fun factor for ‘N Line’ customers who wish to live a fast-paced lifestyle.