A recent design patent registration hints that Hyundai Motor Company is gearing up to introduce its luxury brand, Genesis, to the Indian market. The Genesis GV80 Coupe potentially leading the charge. Hyundai will be looking to compete with established luxury brands like Mercedes-Benz, BMW, and Audi in India.
Genesis GV80 Coupe
The Genesis GV80 Coupe, a stylish and performance-oriented variant of the GV80 SUV, has been making waves globally since its debut. Known for its sleek design and powerful engine options, the GV80 Coupe is expected to attract a discerning clientele in India who seek luxury and performance in equal measure.
Design and Features
The GV80 Coupe boasts a distinctive design that sets it apart from its competitors. It features Genesis’ signature crest-shaped grille, flanked by twin horizontal headlamps, giving it a bold and aggressive front fascia. The coupe’s sloping roofline adds to its sporty appeal, while the rear end is characterized by twin lighting setups and sporty bumpers.
Inside, the GV80 Coupe offers a luxurious cabin equipped with a massive 27-inch display that integrates the digital instrument console and infotainment system. The interior is adorned with premium materials, including leather upholstery, and is packed with features such as a head-up display, wireless charging, and a suite of advanced driver assistance systems.
Powertrain Options
Globally, the Genesis GV80 Coupe is available with three powertrain options. The base model comes with a 2.5-litre turbo-petrol engine producing 304 hp. There is also a 3.5-litre turbo-petrol engine that delivers 380 hp. For those seeking even more power, a 3.5-litre turbo-petrol engine with a 48V electric supercharger is available, generating an impressive 415 hp and 549 Nm of torque.
Market Positioning and Competition
If launched in India, the Genesis GV80 Coupe will be positioned as a luxury SUV, competing against the likes of the Mercedes-Benz GLE, BMW X5, and Audi Q7. Hyundai’s decision to bring the Genesis brand to India is seen as a strategic move to tap into the growing demand for luxury vehicles in the country.
While Hyundai has not officially confirmed the launch date for the Genesis GV80 Coupe in India, industry experts speculate that the vehicle could hit Indian shores by late 2025. The recent trademarking of the GV80 Coupe’s design in India further fuels these speculations, indicating that Hyundai is serious about its plans to introduce Genesis to the Indian market.
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