Hyundai India has partnered with Instagram to start a branded content campaign to illustrate the new Venue. As a part of this campaign, Hyundai will leverage Instagram’s ‘Born on Instagram’ program to connect with Gen Z and Millennials. With the growing age of digital services, this new initiative is an innovative approach to creating engagements. This will also attract a wide range of audiences, especially the social media addict younger generation.
A total of 25 ‘Born on Instagram’-certified creators with followership ranging from 30k-300k will create content around the new Venue. Additionally, Hyundai will utilise 10 established creators with up to 4.5 million followers and a good connection with the youthful populace as well. The creations will mostly include bite-sized content. Hence, these will consist of reels, stories, static posts and videos. All these will go live in 4 days starting from 16th June 2022.
Hyundai Incorporating Digital Services To Its Benefit
This is not the first that Hyundai is setting up something like this. Hyundai also organised a similar event at the launch of the i20 N Line, with a host of influencers joining in. That event proved a success, and thus Hyundai is aiming to replicate the same with the new Venue as well. India has a young population, so Hyundai will aim to attract first-time buyers to its showrooms. These new-gen customers will resonate with Hyundai’s digital approach. Thus, it will enhance the reach of the brand even further.
New Venue Looks Promising
With the high demand for the compact SUV segment, Hyundai’s timing of the facelift update is just perfect. The Hyundai Venue is already a well-established nameplate in this segment. And now, with the refreshed look, the compact SUV has become even more desirable. Both from the outside and inside, there are significant changes that make Venue look quite upmarket and up to the 2022 standards.
The Venue was already a pretty well-packaged product. With more features, tech and new looks, Hyundai has now made it even better. Pricing for the new Venue starts at INR 7.53 lakh ex-showroom. At the same time, the top-end model carries a price tag of INR 12.57 lakh ex-showroom. The Venue will come with two petrol and one diesel engine option.