Hyundai Observes Road Safety Week with Safe Move Campaign

Written by Parichay Malvankar

Hyundai Motor India, country’s largest auto exporter and second largest manufacturer today further strengthened its commitment to spread awareness on Road Safety. Observing the nationwide Road Safety Week. Hyundai is conducting road safety awareness camps across all its Service Network in India.

All the CSR activities are being conducted towards HMIL’s long term commitment towards road safety under the Safe Move – Road Safety campaign.#BeTheBetterGuy campaign under the Safe Move will impress upon – Use Seatbelt, Don’t Drink & Drive, Don’t Over-Speed, Don’t use mobile while driving.  

The week-long engagement camp from Jan 11-17 will be conducted at all Hyundai Workshops across India, alongside outreach camps near Residential colonies, Office Parking’s, Malls, Colleges and Petrol Pumps to further amplify the message on Road Safety. Hyundai Motor India will reach out to all 7 Million Hyundai owners through text messages and will run education sessions at all dealer workshops with an objective to bring ‘Behavioural Change’ in their driving habits and will demonstrate the safety features of the vehicles.  

Adding to the Road Safety Education, the customers will get Free 20-point safety checkup of their cars, Free Top Wash and 5% discount on safety related parts and labour, while the children will be encouraged to paint and present a slogan on safety. Customers will take a road safety pledge and amplify through social networking sites.

In 2015, Hyundai Motor India launched “Safe Move – Traffic Safety Campaign” to spread awareness in a fun and engaging manner amongst children. The program conducted over two phases reached out to over 90,000 students and 100,000 residents across 142 Schools and 146 RWA’s in 11 cities.