Key highlights
- Hyundai has unveiled the INSTEROID, a gaming-inspired concept car based on the INSTER EV.
- The INSTEROID features bold design elements like a double-decker rear wing and 21-inch wheels.
- The concept car blends video game aesthetics with real-world engineering for a unique driving experience.
Hyundai Motor Company has introduced the INSTEROID, a bold and playful concept car that reimagines the popular INSTER EV. Designed to evoke excitement, the INSTEROID pushes creative boundaries by blending gaming-inspired aesthetics with cutting-edge engineering. The concept car is set to make its official debut at the Seoul Mobility Show in April 2025.
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What is INSTEROID?
The name INSTEROID combines “INSTER” and “STEROID,” reflecting the car’s muscular and youthful character. Built on the INSTER platform, the INSTEROID takes the compact electric vehicle to the next level with dramatic design upgrades and enhanced performance.
The teaser images reveal a striking exterior that looks like it’s straight out of a digital racetrack. The INSTEROID features a massive WRC-style double-decker rear wing, flared bumpers, and wide-arch bodywork. The car rides on 21-inch wheels with aero covers, adding to its aggressive stance. Signature Pixel LED lights and a prominent rear diffuser further enhance its futuristic appeal.
Inside, the INSTEROID is stripped down for a racing-inspired experience. The interior includes a roll cage and minimalist controls, with playful details like unique instrument clusters and buttons. Hyundai describes the car as a “glitch” in the automotive world, seamlessly merging video game visuals with real-world performance.
While technical specifications are yet to be revealed, the INSTEROID is expected to showcase Hyundai’s innovative vision for electric mobility. The concept car aims to deepen the emotional connection between drivers and their vehicles, offering a fun and engaging driving experience.
Our thoughts
The double-decker rear wing and gaming-inspired design make it a head-turner, while the stripped-down interior screams speed and adrenaline. It’s like Hyundai took a car straight out of a video game and brought it to life. Can’t wait to see this concept in action—it’s bold, it’s fun, and it’s definitely one to watch!
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