Key highlights
- Hyundai Motor India Limited (HMIL) has launched the ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’ campaign, featuring Pankaj Tripathi as the brand ambassador.
- The campaign highlights Hyundai’s feature-rich vehicles and value-driven offerings, using a humorous and relatable narrative.
- The 360-degree campaign will run across TV, print, digital, and radio, ensuring nationwide engagement.
Hyundai Motor India Limited (HMIL) has unveiled its latest marketing campaign, ‘Listen to your Dil or the Deals. You will bring home a Hyundai!’, featuring renowned actor Pankaj Tripathi. The campaign aims to blend humor with Hyundai’s core values, reinforcing the brand’s commitment to feature-rich vehicles and exceptional ownership experiences.
A lighthearted approach to car buying
Set in a charming neighborhood, the campaign film presents a witty exchange between Pankaj Tripathi and his neighbors. As Tripathi showcases the advanced features of his Hyundai EXTER, he playfully asks whether his neighbor’s car offers similar benefits or if they at least secured the best deal.
The campaign cleverly emphasizes that whether buyers follow their heart or chase great deals, Hyundai remains the natural choice. Tripathi’s effortless charisma and relatable persona make the campaign engaging and memorable.
Strategic timing and nationwide reach
HMIL has strategically launched this campaign ahead of the festive season, aiming to secure early mindshare and influence consumer intent. Car purchases often involve long decision-making processes, and Hyundai seeks to embed itself in buyers’ consideration sets early on.
The campaign will run across TV, print, digital, and radio, ensuring maximum visibility. To resonate with regional audiences, Hyundai has produced the TVC in seven languages—Gujarati, Marathi, Bengali, Kannada, Malayalam, Tamil, and Telugu.
Hyundai’s commitment to trust and value
Virat Khullar, Vertical Head of Marketing at HMIL, emphasized that the campaign is more than just an advertisement—it’s a celebration of Hyundai’s promise to deliver trustworthy, feature-rich vehicles. He stated that Pankaj Tripathi’s credibility and natural charm make him the perfect fit for Hyundai’s brand philosophy.
Hyundai continues to build on its legacy of trust, care, and technological excellence, ensuring that every Hyundai vehicle stands out in a competitive market.
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