Shifting-Gears

Key highlights TVS Apache celebrates 20 years of dominance in the performance motorcycle segment. The brand achieves a remarkable milestone of 6 million global sales across 60+ countries. Apache series continues to innovate with cutting-edge racing technology and rider-focused features. TVS Motor Company is celebrating two major milestones for its flagship motorcycle brand, Apache. The brand has completed 20 years in the market while simultaneously achieving over 6 million global sales. These accomplishments underscore Apache’s enduring appeal and its position as one of the fastest-growing sports motorcycle brands worldwide. The TVS Apache story Launched in 2005 with the Apache 150, TVS revolutionized India’s performance biking segment. The Apache series has since evolved into a comprehensive lineup of high-performance motorcycles, ranging from the street-focused RTR series to the track-oriented RR series. Each model is infused with racing technology inspired by TVS Racing’s 43-year motorsport legacy. The Apache series is sold in over 60 countries, including key markets in Asia, Latin America, Africa, and Europe. Notable international markets include Nepal, Bangladesh, Colombia, Mexico, and Italy. This global presence highlights the brand’s ability to resonate with riders across diverse cultures and terrains. TVS Apache diverse options Over the years, Apache has introduced several pioneering features in the segment, such as fuel injection, multiple riding modes, adjustable suspension, and a slipper clutch. Safety innovations like dual-channel ABS and dynamic stability control have been integrated, along with technological advancements like smartphone connectivity, cruise control, and tire pressure monitoring. The brand also offers factory customization through its Build-To-Order (BTO) program, allowing riders to personalize their motorcycles directly at the factory. Beyond product innovation, TVS has cultivated a passionate rider community through the Apache Owners Group (AOG). With over 300,000 members globally, the AOG organizes rides, events, and track-day experiences, fostering a sense of camaraderie among Apache enthusiasts. Road ahead As TVS Apache enters its third decade, the brand remains committed to enhancing performance, safety, and rider engagement. With a legacy built on cutting-edge racing technology and precision engineering, Apache continues to inspire a new generation of riders who live and breathe the thrill of motorcycling. Also read: BMW G 310 R and G 310 GS bikes discontinued, F 450 GS coming soon?

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