Car News News

Honda wants to expand dealer network

Honda wants to expand dealer network
Parichay Malvankar
Written by Parichay Malvankar

With the launch of i-DTEC engines, Honda is back in the numbers game and is having a tough time meeting customer demands. It recently switched the production of the Honda City to it’s facility in Rajasthan so that the plant in UP could focus on the recently launched Mobilio MPV. Now, the company wants to ramp up dealer network considering that the City, Amaze and Mobilio are driving in good sales numbers.

The Mobilio has sold 5,530 units in August 2014 and has more 20,000 units booked. The City and Amaze also sold 5,500 and 4,000 units respectively. Currently, Honda has a total of 170 dealerships in 107 locations, which the company wants to increase to 230 dealerships across 150 locations.

For the festive season, Honda will start the second shift operations which will take their annual capacity at Rajasthan from 1,80,000 units to 2,40,000 units. We can soon expect Honda to gain a two digit market share and fight for the second place with Hyundai.