Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters has released its sales report for April 2023. The two-wheeler maker sold a total of 396,107 units for the given period.
The Company expects that the momentum will continue to grow in the coming months. This is because of aggregated multiple factors. It includes positive consumer sentiments, a slew of upcoming new product launches and healthy growth in the country’s GDP.
Hero MotoCorp Commits Itself To Its Employees
Recently, in an aim to echo the brand promise of Hero MotoCorp and Harley Davidson, the company brought in #FreedomonWheels. This event marks the dedication of the brand towards its employees. At the same time, it also speaks volumes of the brand’s hunger for innovation and culture.
Hero MotoSports Team Rally is the Company’s motorsport division. It finished an impressive run at the Sonora Rally 2023. Ross Branch and Sebastian Buhler currently form part of the Team Hero MotoSports. On their first outing in North America, they crossed the finish line of the rally at 7th and 10th overall positions respectively.
Vida – Hero MotoCorp’s EV Channel
VIDA is Hero MotoCorp’s EV channel. Since its launch, it has become an emerging mobility brand. Recently, Vida also became the official sponsor of Lucknow Super Giants (LSG) for the ongoing season of the Indian Premier League (IPL). With the rise in demand for EVs in the market. VIDA aims at making the most of this. Currently, as it stands, Hero Vida V1 has made an immediate impact in terms of impressions. But with a higher price tag, it is not finding enough takers. But, with more innovation coming in and more products in the future, we are pretty sure to see a more affordable EV offering from Vida very soon.
Also Read: Modified Harley-Davidson Road King for specially-abled Hero MotoCorp employee
