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Hero MotoCorp launches Pleasure+ 110 for INR 47,300

Nizam Shaikh
Written by Nizam Shaikh

Hero MotoCorp has launched the new Hero Pleasure+ 110 scooter today and it is now available for customers in India. The Hero Pleasure+ 110 is 110cc segment scooter and is targeted to the female two-wheeler buyers, especially with their old ‘Why Should Boys Have All The Fun’ ad campaign. The Pleasure+ 110 is targeted at students and professionals alike.

Two variants of the Hero MotoCorp Pleasure+ 110:

  • Sheet Metal Wheel – INR 47,300
  • Cast Wheel – INR 49,300

The engine powering the Pleasure+ 110 is a 110.9cc, air-cooled, single-cylinder, OHC motor which produces 8 BHP of power @ 7500 RPM and 8.70 Nm of torque @ 5500 RPM matched to a dry automatic centrifugal clutch. The front suspension is a bottom link with spring loaded hydraulic dampers and the rear gets a swing arm with spring loaded hydraulic damper. The brakes on the scooter are 130mm mechanically operated, internally expanding drum brakes. The Hero Pleasure+ 110 comes with Integrated Braking System, which is nothing but Combi Brakes.

The Pleasure+ 110 is sleek signature ‘H’ taillight and front halogen headlamp. The scooter gets dual texture seats, a front pocket with USB charging point, LED boot lamp in the large under seat luggage compartment, a new revised backlit speedometer with a fuel guage and side stand indicator.

The Pleasure+ 110 is available in two variants and the colour options are:-

Sheet Metal Variant

  • Glossy Black
  • Glossy Blue
  • Glossy Red
  • Glossy White

Cast Wheel

  • Matt Red
  • Matt Green
  • Matt Vernier Grey

The scooter will be available at Hero dealership by the end of June and pre-bookings are expected to open by the 1st week of June.

The 2019 Hero Pleasure+ 110 measures 1769mm in length, 704mm in width, 1161mm in height, 1238mm in wheelbase, 155mm in ground clearance, 101 kg of kerb weight, 4.8L of fuel capacity. The scooter runs on tubeless tyres and also gets an electric + kick starter combination.

There’s no use of LEDs on the Pleasure+ 110 for lighting.