Electric Vehicles

Hero Lectro E-Cycles can now be purchased online, D2C

Written by Nayak

In an attempt to make its E-Cycles readily available for the customers, Hero Cycles has launched a new website. This will aim to strengthen D2C sales and promote its overall omnichannel presence. This online website provides a seamless interface for the customers to shop directly from the site in a few easy steps. Furthermore, customers can also browse through Hero Lectro’s complete range of e-cycles and cargo e-bikes. Under the initiative of #LectroInCLick, this new website is a great step towards digitalization. With the world shifting towards a work-from-home setup, company websites are getting increasingly popular. Moreover, this shift is also encouraging people to opt for personal mobility, hence the demand for e-cycles.

Hero Lectro’s Online Store

This online platform will showcase Hero Lectro’s entire range of products. This will include both personal and cargo usage, thus helping fulfil the needs of corporate and bulk B2B queries as well. To enable a hassle-free buying experience, Hero Lectro is also providing no-cost EMIs and exciting bank and credit card offers. With the online set-up getting increasingly popular, Hero Lectro is also planning to implement a ‘click and collect’ model for dealer partners in the coming days. There’s one interesting ‘Find my Hero Lectro’ feature on this platform. This feature takes into personal consideration preferences, uses and cases of riders to help them find their ideal e-cycle model.

Moreover, it also encourages the customer to book a test ride and get a first-hand experience of the e cycle. The buying process via the website just takes five steps, including a secure payment transaction. After the completion of the purchase, the product will arrive at the customer’s doorstep with 95 per cent of the e-cycle assembled for hassle-free usage. To assist the customers with their queries and after-sales support, the platform also gets Augmented Reality (AR) and Virtual Assistants. Hero Lectro has a long term aim to make e-cycles the preferred mode of personal mobility.

Also Read: Delhi’s 1st Hero Lectro e-cycle Experience Center now open.