Electric Vehicles

Hero Electric with ReadyAssist – AMC & service support to B2B customers

Written by Rohit Tonapi

India’s largest and oldest electric 2-wheeler manufacturer, Hero Electric, announces its partnership with ReadyAssist. The 24×7 roadside assistance company will offer AMC and service support to Hero Electric’s B2B customers. The new initiative comes after the companies’ collaboration to train and upskill 20,000 mechanics in EV skillsets. The new initiative is the first in the industry. With this initiative, the company aims to offer efficient servicing at customer hubs, offer roadside assistance and also resolve breakdown issues on priority.

Hero Electric and ReadyAssist Partnership – Details

The partnership will help Hero Electric’s B2B customers increase their uptime. In addition to this, the partnership will also allow quick and efficient service support to fleet customers. This will help the fleet of vehicles deployed in the last-mile deliveries across the country.

In the past, Hero Electric leased electric vehicles to last-mile delivery, logistics aggregators and other e-commerce players. According to the company, this helps to push them towards greener mobility. ReadyAssist says its goal is to provide 5-star aftersales service for the Hero Electric B2B clients. 

Over the last few months, Hero Electric has been committing its resources to build up the B2B business. Earlier this year, the company announced its strategic partnership with Mahindra & Mahindra. The partnership was to cater for the increasing demand by expanding manufacturing capacities. The aim also was to deliver 95 per cent uptime across Hero Electric’s B2B fleet.

Other Updates

Hero Electric is also one of the major companies affected by the international chip shortage. The loss of production due to this saw Hero Electric post zero dispatches in April. The company mentioned that it is like putting an emergency brake on a fast-moving train. Given the high demand for EVs, Hero Electric was doing well in terms of sales. The company continued dealing with supply chain issues, but they managed by sourcing from different places. However, Hero Electric said they would use the time to ramp up production till the time alternate sources are ready to resume production.

Also Read: Hero Electric EV sales hit by chip shortage