Electric Vehicles

Hero Electric targets 1,000 sales touchpoints by FY2022

Written by Akhil Dalvi

Hero Electric has announced its target of acquiring 1,000 sales touchpoints by the end of FY2022. As one of India’s largest electric two-wheeler manufacturers, the company aims to open 300 new sales touchpoints. The decision comes courtesy of the rising demand for EVs along with consumer-friendly policies from the central and state governments. Other factors contributing towards the decision are better infrastructure along with heightened awareness and adoption of EVs among the masses.

Expansion of Electric Two-Wheeler Manufacturers

The rapid expansion of electric two-wheeler manufacturers will lead towards a projected growth of 20% in the next five years. Hero Electric has announced plans to expand its production capacity to double its current sales in comparison to the previous year’s figure. The brand witnessed a positive Q2 across its 700+ sales and service networks spread across 500+ cities in India. Thanks to the rising demand, interest has piqued amongst the entrepreneurs and seasoned dealers from the automotive industry.

Hero Electric Dealerships in Remote Towns and Highways

The individuals also wish to set up Hero Electric dealerships across remote towns and near highways in India for increased footfall. For its ‘comfort-speed’ segment, the brand offers the Atria and Flash, whereas its ‘city-speed’ features the Optima HX and NYX HX. The four two-wheelers continue to be the brand’s most affordable EVs in the segment, catering towards a multitude of rider requirements.

By having over 4 lakh e-scooters on the road, Hero Electric has sustained its dealerships despite the pandemic. Utilizing thoughtful initiatives, the company ensured the wellness and safety of its employees by organizing various sessions. These included training for Mental health, Yoga, and Digital Sales in order for employees to maintain their confidence. This has also enabled employees to constantly engage with the company, even during the lockdown, for added productivity.

Other News

Hero Electric unveiled its new ’30 days, 30 bikes’ festive offer for its customer base on October 7th. This offer enables one lucky customer a chance to ride his newly purchased electric two-wheeler home for free. The festive season in India is an occasion where the automotive industry gains an opportunity to revamp its sales figures.

Thanks to the pandemic, Hero Electric aims to substantially increase its customer base using the new offer. Running for 30 days and ending on November 7th, customers can utilize the offer at any Hero Electric dealership. During the duration of the offer, a lucky draw will take place in order to choose the winner. The incentive aims to encourage more consumers to make the shift to electric from traditional ICE-powered engines.

Also Read: Joy e-bike inaugurates Electric Vehicle Experience Centre in Maharashtra