The automotive industry is still struggling with international chip shortages leading to loss of production. Hero Electric, India’s No.1 electric two-wheeler brand, was hit by the same and posted zero dispatches in April 2022. This has further increased the wait times list for its customer to 60 plus days. Additionally, some of the dealerships have no stock to display.
The company says it is like putting an emergency brake on a fast-moving train. Given the high demand currently for EVs, Hero Electric was doing very well in terms of sales. Even when the company started facing supply issues, they managed by sourcing from different locations.
Meanwhile, the company says they will use this gap to ramp up production. The company currently has two manufacturing plants. The CEO also assured us that they have alternate sources ready and would soon resume production. In addition to this, he also apologised to the customers.
Hero Electric attained a 100,000 unit sales milestone in 2022. With a favourable EV growth reflected by upward customer demand, the company continues to enhance its battery testing through thorough audits of the battery production factories to ensure the safety of battery systems and customers.
Recent EV fire incidents
The company says the recent fire incidents are an awakening call for the industry. Hence, during the production halt, it will revisit the batteries’ systems and processes to reinforce the quality further. Hero Electric adds that companies should constantly improve their design and quality. Improved quality will repose people’s confidence in electric mobility, which is going through a robust growth path.
Recently, Hero Electric observed April as Battery Safety Month and received a tremendous response. Dealerships across the country saw consumers being made aware of the best practices in handling batteries and observing performance red flags by themselves.