One of India’s leading electric two-wheeler manufacturers, Hero Electric has become the country’s No.1 EV brand. Hero Electric has led the charge for the electric revolution of two-wheelers in India and is proud to achieve this status. Based on the research findings conducted by JMK, Hero Electric has become the most preferred Indian EV brand among the masses. To commemorate the occasion, Hero Electric launched its latest campaign called “India’s No.1 EV Company”, representing its 14-year legacy.
Via this campaign, Hero Electric aims to lead its electric two-wheeler ecosystem and convey its pioneering efforts for the segment. As the EV market leader, Hero Electric states that Indian consumers are becoming more aware of the benefits of EVs. The brand claims that it plans to grow its ecosystem to support an easy yet faster transition to electric mobility. Hero Electric also aims to set up a major revolution in sustainable and zero-carbon electric mobility for Indian customers.
Hero Electric: India’s No.1 EV campaign
The brand’s “India’s No. 1 EV” campaign focuses on the innovation that led to implementing two-wheeler electrification in India. The campaign aimed at creating awareness also empowers millions of Indians to start their journey towards electrification. The campaign’s main vision is to help the brand create and offer the best electric two-wheelers to consumers. In its 14 years of leadership, Hero Electric has garnered over 4,00,000 customers and over 700 dealerships. The brand has also laid the essential foundation for EVs by offering a wide product range, technology, and innovations.
Recently, Hero Electric announced that it has partnered with a Bengaluru-based EV chagrin start-up known as Charzer. The Brigade REAP mentored start-up and Hero Electric aim to install 1,00,000 charging stations in a year. With this partnership, both companies will further standardize EV infrastructure and create a robust EV ecosystem across the country.
The EV charging start-up aims to deploy its Kirana Charzer across all Hero Electric dealerships as an accessible charging facility. EV customers can use Charzer’s mobile app or website to locate their nearest charging station in order to book slots. Charzer also enables customers to access their charging facilities via a subscription-based model.