Harley-Davidson has introduced multiple new initiatives that includes online purchase, home deliveries of motorcycles, extended service warranties and a digital version of the Harley-Davidson’s riding skills development programme called ‘Passport to Freedom’.
The brand has employed digital contactless systems that help the costumers to explore the Harley-Davidson range through their official website and prospect buyers can directly contact the dealer via a dealer locator and discuss purchase and payment options. The brand also offers free of charge home delivery of Harley-Davidson motorcycles for up to 40 km with chargeable at per km if the distance is beyond the stipulated range. The online digital sales channels and contactless delivery service enables the brand to make the motorcycle available to the customer from the safety and convenience of their home.
Harley-Davidson has also announced that Harley motorcycle owners whose product warranties are expiring during the lockdown period will be receiving a 30-day extension. The brand has also offered a 60-day extension for customers with the HDFS (Harley-Davidson Financial Services) planned maintenance program and extended service policy. The brand will continue to provide Harley-Davidson contact centre and Road-Side Assistance services to all customers and customers can contact via a dedicated central helpline number.
The brand has also launched a completely online version of the brand’s popular ‘Passport to Freedom’ called ‘Passport to Freedom Online Series’ which includes online interactive sessions with motorcycling experts to talk about motorcycling and share Harley experiences.
In these trying times, Harley-Davidson has pledged its support to PM Cares fund for COVID-19 and many Harley Owners Group (HOG) members are involved in charitable activities for the same.
In related news, Harley-Davidson India has also announced that the brand will be retailing the Harley-Davidson Street 750 and the Harley-Davidson Street Rod at special prices for Armed Forces personnel and both the motorcycles will be available for sale from the Canteen Store Department (CSD) across India.