Harley-Davidson has revamped the product line-up for the Indian market which now misses out on the affordable range of Harley-Davidson products – the Street 750 and the Street Rod. The brand’s product portfolio now consists of the Harley-Davidson Iron 883 and Forty-Eight in the Street range. The Softail Standard, Street Bob, Low Rider S, Fatbob and Fatboy in the Cruiser range. And the Touring range consists of the Electra Glide, Heritage Classic, Road King, Road Glide Special and the Street Glide Special.
Last year in September, Harley-Davidson announced that the brand will be suspending operations in the Indian market and shutting down it manufacturing in Bawal. The brand also announced that it will be downsizing the Gurugram office and with the shut down of the production plant the Street 750 and Street Rod which were the locally produced models have seen the end of line.
The Harley-Davidson Street 750 and Street Rod were powered by a Revolution Series 750cc liquid-cooled V-Twin engine that produced around 55 Bhp of power and 60 Nm of torque on the Street 750 and the sportier Street Rod was tuned to develop 70 Bhp of power and 62 Nm of torque. The brand had offered Limited Edition models and discounts of upto INR 72,000 in early 2020. The Street 750 was priced at INR 4.69 lakh ex-showroom and the Street Rod was priced at INR 5.99 lakh ex-showroom.
The brand still continues to operate in the Indian market with its new partner Hero MotoCorp which will be responsible for the sales, service, spares, warranties accessories, merchandise and H.O.G activities in the Indian market. The strategic partnership is also expected to give rise to a new crop of Harley-Davidson motorcycles in the future. The brand is likely to develop a small capacity motorcycle under the Harley-Davidson brand for sale in the Indian market as well as for exports to other emerging markets.
