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Ford’s ‘Midnight Surprise’ in India is back, benefits up to INR 5 lakh

Written by Nayak

Ford India is back with its popular sale campaign ‘Midnight Surprise’. Starting from December 4th and running till December 6th, this sale will offer assured gifts worth up to Rs. 5 lakh. This offer is applicable across all the products on sale in the Ford India lineup namely – Figo, Aspire, Freestyle, EcoSport and Endeavour.

The process of availing this offer is that all the customers booking a Ford vehicle will get a digital scratch card which will entitle them with for assured gifts. Some of the gifts on bookings made during Midnight Surprise include LED TVs, dish-washer, air purifier, microwave ovens, latest generation iPad, iPhone 11, branded bicycle, fitness smartwatches, gift cards up to INR 25,000, 3gm & 5gm gold coins and gold voucher of INR 1 Lakh.

Ford also confirmed that all the dealerships across the country will be open from 9 AM and till Midnight adding to the convenience for customers. Ford has brought up first of its kind initiatives like Service Price Calculator that helps customers to calculate the cost of spare parts and service cost from the ease of their home.

Currently, Ford has 5 products in its portfolio in India the Figo, Aspire, Freestyle, EcoSport and Endeavour. The Figo, Aspire and Freestyle share the same engine 1.2-litre naturally aspirated motor in petrol and 1.5-litre turbo motor in diesel. The EcoSport which was one of India’s first compact SUV has two 1.5-litre engines one in petrol and the other in diesel. Ford Endeavour is one of the top-selling SUV in India and it has only one engine option 2.0-litre diesel. Mustang, Ford’s most premium offering is scheduled to get a facelift in early 2021.

Ford has also officially announced their new alliance with Mahindra to sustain in the Indian market. Both brands will jointly develop cars here in India, which will also be exported to key markets. Ford needs a new mass market vehicle to generate incremental footfall in the showrooms. While the sub-4 metre compact-SUV is an exciting segment at the moment, the EcoSport is a rather old product still on sale; even though it still has a lot of positive attributes.