Going beyond geographical barriers to reach out to customers ahead of Onam, Kerala’s most celebrated festival, HMSI has launched a first-of-its-kind outdoor campaign. This comes under the name of ‘Floating Showroom in the Backwaters of Kerala’. Under this innovative initiative, Honda is going beyond geographical barriers to reach out to customers ahead of Onam. Thus Honda is taking the market closer to its customers with this new initiative. Honda has plans to take the legendary Activa to far-away regions of Kerala. With this, Honda also plans to showcase the ease of access and durability that Activa provides to its millions of loyal customers in India.
Innovative Marketing Strategic By Honda
The new initiative is conceptualised by Tribes communication and pays tribute to Kerala’s iconic character. At the same time, it also resonates with the city’s flowing transportation channels via the backwaters.
The campaign begins its seven-day voyage ahead of the Onam festival. This starts from Arookutty, Honda’s Floating Boat showroom covering over 15 locations, then moves to the scenic shores of Alleppey. Honda mentioned that this campaign registered a record-breaking growth of 41 per cent in online queries. In addition to that, 24 per cent in retail stores. All these combined increased the brand-related inquiries by 33 per cent.
Honda Closing The Gap To Its Customers
Through this floating showroom activation, Honda’s connection with the consumers will grow stronger. The result achieved so far speaks volumes of Honda’s strong customer connection. The brand is optimistic that this will contribute to building better and prolonged relations with the audience.
Honda is also offering an array of attractive schemes and affordable finance options. The brand displayed attractive offers and schemes on the two-wheelers for the locals. With this campaign, HMSI became the first brand to introduce such an unconventional and innovative advertising concept in the country.