Italian carmaker Fiat Chrysler Automobiles (FCA) has announced that it is going to invest USD 150 million to set up a new Global Digital Hub in Hyderabad. With this FCA aims to spread its presence in the country and stretch its innovations to more areas.
Fiat claims that this investment will help in creating 1,000 new cutting-edge technology jobs by 2021 and also plans to increase its hiring in the upcoming three years. Currently, FCA employs about 3,000 people and has its engineering and product development in Pune and Chennai meanwhile the headquarters is located in Mumbai. The majority of its presence is in the state of Maharashtra and Tamil Nadu and with this investment, FCA looks to add Telegana to the list as well. They also have a joint venture of vehicle and powertrain manufacturing facility in Ranjangaon in Maharashtra from where the Jeep Compass is exported to 13 international right-hand drive markets.
The main aim of the Digital Hub is to develop and define future mobility in FCA through a robust platform. The key areas of focus will be connected car technology, artificial intelligence, cloud technology, data accelerators and more. Digitalization is the next industrial revolution and FCA pretty much understands this, hence this Digital Hub will look to build a best-in-class tech-driven platform which will accelerate FCA’s hold in key areas of mobility like customer safety, connected mobility and digital showroom experience.
Fiat Chrysler Automobiles (FCA) is an Italian car manufacturer based in Turin, Italy. It manufactures cars under the brand names; Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands and luxury cars under the Maserati brands. It has its offices in over 40 countries and has customers spread across 150 countries or so. In India, Fiat serves through its Jeep brand. Currently, Jeep offers only two models: the Jeep Compass and Jeep Wrangler. There is also a special edition of the Jeep Compass named Jeep Compass Trailhawk, which differentiates itself from the regular version by having ‘Trail Rated’ logos, additional ground clearance of 27mm, improved front and rear bumper to increase the approach, departure and break-over angle of the SUV and more. The Compass is priced at INR 16.51 lakhs whereas the Wrangler is priced at INR 63.94 lakhs (ex-showroom Delhi).