Hero MotoCorp made a significant impact at the EICMA 2024 show in Milan with the unveiling of its latest electric scooter, the Vida Z. This new model is set to rival the popular Ather Rizta, offering a range of advanced features and innovative technology.
New Features and Battery Capacity
The Vida Z is part of Hero MotoCorp’s expanding Vida electric scooter lineup. It features removable batteries and multiple charging modes, making it convenient for users. The scooter is integrated with Hero’s MY VIDA app, which allows users to monitor vehicle health, track location, and even immobilize the scooter in case of theft.
The Vida Z also gets a TFT touchscreen display and refreshed handlebar design. The scooter also boasts a unique LED DRL design, setting it apart from other models in Hero’s lineup. With battery capacities ranging from 2.2 kWh to 4.4 kWh, the Vida Z caters to diverse commuting needs.
Market Availability and Strategy
Hero MotoCorp’s decision to unveil the Vida Z at EICMA 2024 is part of its strategy to expand its presence in international markets, particularly in Europe and the UK. The company aims to increase its footprint in these regions from the second half of 2025.
The Vida Z is expected to compete directly with the Ather Rizta, which has gained popularity for its performance and features in India
As the competition in the electric scooter segment heats up, it will be interesting to see how the Vida Z fares against the Ather Rizta. Only time will tell if Hero MotoCorp’s latest offering can capture the hearts of electric scooter enthusiasts.
Other Hero Products at EICMA
Hero MotoCorp’s presence at EICMA 2024 was not limited to the Vida Z. The company also unveiled other exciting models, including the Xpulse 210 adventure bike, the Xtreme 250R naked streetfighter, and the Karizma XMR 250 sportbike. These models showcase Hero MotoCorp’s commitment to offering a diverse range of motorcycles and scooters to cater to different riding preferences.
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