Citroën India has announced an ambitious plan to establish 200 sales and service touchpoints across India by the end of 2024.
Strategy to Build Confidence
This strategic move is part of Citroën’s commitment to providing superior customer service and expanding its footprint in the Indian market. The company aims to make its innovative and comfort-driven cars more accessible to customers across the country.
“Citroën is dedicated to offering an exceptional customer experience, and our planned expansion is a testament to this commitment,” said a spokesperson for Citroën India. “We believe that our network of sales and service touchpoints will play a crucial role in introducing more customers to the unique world of Citroën.”
The company plans to strategically locate its touchpoints in key cities and towns, ensuring a wide reach and easy accessibility for customers. Each touchpoint will offer comprehensive sales and service support, maintaining the global standards of Citroën.
Citroën in India
Citroën entered the Indian market in 2020 with the launch of its flagship SUV, the C5 Aircross. The company has since introduced several models tailored to the preferences and needs of Indian customers. The models include the C3 which is a micro-SUV, the eC3 an electric vehicle based on the C3 and the C3 Aircross a bigger SUV that rivals the likes of the Hyundai Creta.
With its planned expansion, Citroën aims to bring its unique blend of French design and comfort to more Indian customers. The company’s commitment to the Indian market is evident in its aggressive growth strategy, and it looks forward to welcoming more customers into the Citroën family.
Citroën’s announcement has been positively received by industry experts, who believe that the expansion will strengthen the company’s position in the competitive Indian automobile market. As the end of 2024 approaches, all eyes will be on Citroën as it works towards achieving its ambitious goal.