Citroën India recently announced the launch of “La Maison Citroën” phygital showroom in Guwahati. Located in the most strategic location for auto retail in Guwahati, the phygital showroom will cater to the demand in and around the region. This showroom, like other Citroen outlets, gets proper integration with Citroën India’s digitisation strategy. Thus offering a seamless vehicle buying experience for customers. The showroom will also enable customers with a comfortable Test Drive experience and full-fledged After-Sales services.
With the launch of the “La Maison Citroën” phygital showroom in Guwahati, Citroën further extends its presence. The showroom will get numerous screens meanwhile debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent). There’s also a unique High Definition 3D configurator allowing customers to experience the product with a 360° view.
Customers can also choose to personalise their products and services. Citroën brand has been synonymous with comfort and digital innovation. And weexperience the same through these La Maison Citroën phygital showrooms as well. Citroën aims to bring a revolution in the way an Indian car consumer looks at his car purchasing journey. With an overwhelming response in the Assam & North-East market to the launch of the New C3 and the New C5 Aircross SUV. Citroën India decided to bring in a dealership in Guwahati.
La Maison Citroën aims to disrupt the codes of traditional automobile distribution. Built upon the ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. There’s also a giant screen placed on the façade to attract passers-by. This will also entice them to walk inside and experience Citroën. The warm interiors feature a natural wood finish with colourful inscriptions that invite customers to experience the Citroën brand and its century-old legacy.
A full digital ecosystem further links seamlessly the digital experience of customers. It enriches the journey at the showroom with ATAWADAC reception Bar, high-definition 3D configurator, and Citroen Origins touchscreen. As part of the 360° Comfort strategy for India, Citroën says to offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will also include attractive finance and leasing services through Citroën Finance and Insurance and 30 minutes Guaranteed Trade-In facility.