CEAT Ltd. India has launched its ultra-high-performance tyre range, CEAT SportDrive and CEAT SportDrive SUV, for the Indian market. SportDrive was first introduced in the European market in 2017 and now has been customised for Indian driving conditions.
CEAT’s SportDrive Range Characteristics
CEAT’s SportDrive range of tyres gets the characteristics that make it capable enough to match the requirements of luxury sedans and SUVs in the Indian automotive market. This tyre range also claims superior control and comfort. The use of an asymmetric tread pattern with MRC Technology offers excellent cornering stability and precise steering control at high speeds. Meanwhile, the advanced tread technology also helps in lowering noise levels, which results in a comfortable driving experience. Furthermore, Dual Silica Compound also ensures excellent grip on the road in wet and dry conditions.
CEAT In India
The launch of CEAT SportDrive and CEAT SportDrive SUV tyres in India is an indicator of CEAT’s dedication to the Indian market. Furthermore, this suggests that CEAT is now ready to venture into the luxury segment, thus levelling up its game. The tyre has been performing extremely well in European markets. And now, it also aims to replicate the same in India. The launch of these sets of tyres marks yet another step in CEAT’s efforts to make mobility safer and smarter every day. Now even the luxury car owners in India will get to experience what CEAT SportDrive is capable of delivering.
CEAT also confirmed that the SportDrive range is available in 11 sizes for rims size of 17-inch to 19-inch. This will cover a wide range of premium passenger car models. This includes BMW 1 Series, BMW 3 Series, BMW 5 Series, Mercedes-Benz CLA Class, Mercedes-Benz C-Class, Mercedes E-Class, Jaguar XF, Volvo S90, Audi A8, Audi Q5, Volkswagen Tiguan, and MINI Cooper, amongst others.