BMW has launched the brand’s 2020 BMW Lifestyle Collections in India that offers a wide range of products with a design concept that is modern, functional and urban and is based on the BMW vehicle design The lifestyle collection features long-lasting quality and is aimed towards urban lifestyle consumers. The brand has also announced that the collections are now available at all BMW dealerships across the country. The collection consists of apparel, jackets, sunglasses, sippers etc.
The BMW lifestyle collection offers a BMW Logo T-Shirt for women that comes with a large BMW logo for fans of the brand. The T-Shirts for women are offered with Orange, Blue Nights, Wild Lime, Sand and Midnight Navy shades. The collection also includes the BMW Soft down Jacket for men and women, BMW Chronograph with BMW kidney design and lifestyle accessory products such as BMW Active Sports bottle, BMW Thermo Cup, BMW Active Yoga Mat, BMW Cool Bag, BMW Travel Set and products for pets.
The BMW M Sweatjacket for men and the reversible BMW M Jacket for women features an intelligent ‘watch window’. The collection also highlights the BMW M Cap, T-shirt and the BMW M Board case in burgundy. For BMW ‘M’ Motorsport aficionados, an exclusive BMW M Motorsport Collection which offers a sporty design based on the legendary look of BMW Motorsport. The collection also includes BMW M stripes in a combination of black and white.
The BMW M Motorsport Watch comes with a three-hand chronometer with silicone strap in the distinctive BMW M motorsport designed for all motorsports fans. The lifestyle collection also includes BMW Bikes which have been designed in association with DesignWorks and the 4th generation new cruise bikes offering both functionality and style. The BMW Bikes feature light and strong frame, a low maintenance Shimano Nexus 7-speed Hub gear and hydraulic disc brakes. The BMW Cruise M bikes also come with BMW M Motorsport stripes and carbon-fibre elements. The Cruise M bikes feature a slim frame design inspired by the fixie trend, carbon fibre Forks, spacers and saddle support, offering higher rigidity. The cruise M bike uses Shimano SLX / XT 11-speed (derailleur) gear system, Shimano hydraulic disc brake, Continental Grand Sport Extra tyres and 28 inch Rody Airline Corsa black rims.
The brand also has the popular BMW Babyracer III with electric boost for the smallest BMW fans in the BMW Kids Collection.