BMW India organised the Experience Tour 2014 in Chennai from 4-7 September at the Madras Motor Sports Race Track. Chennai is the seventh city to host the 12 city tour which include Jaipur, Chandigarh, Delhi, Ahmedabad, Pune, Mumbai, Chennai, Kochi, Bangalore, Hyderabad, Lucknow and Kolkata.
The BMW Experience Tour 2014 showcased the complete range of sedans and SAVs (Sports Activity Vehicle) demonstrating their driving dynamics on a specially designed test course.
Separate sessions for the sedans and SAVs will be held. BMW Dynamic Drive will highlight the BMW sedans, while BMW xDrive Experience will showcase the BMW range of SAVs. Customers will get to drive the BMW 1 Series, the BMW 3 Series, the BMW 5 Series and the BMW 7 Series through braking, slalom, corner braking and fast lap exercises. The event will also provide customers the opportunity to experience BMW M cars.
With BMW X ramps and obstacles like articulation humps, steep hill and incline, the event will showcase the BMW X range with the BMW X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. In India, the intelligent BMW xDrive all-wheel drive system is standard in the BMW X3, the BMW X5 and BMW X6.
Throughout the Experience Tour, a special structure will be created in each city. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special Women and Kids zone will be available with the kid’s section also featuring a special ‘Sony PlayStation Zone’.