Key highlights
- Bentley new logo unveiled globally
- Gets new angular wings and a reworked ‘central-B’ with a thicker glass
- To preview for the first time on a new concept car reveal this week
After 106 years of existence and creating handcrafted luxury cars, Bentley has decided to give its logo the “biggest design change”. The new logo has been unveiled globally, showing the exciting future of the company. Read all the details below.
Also read: Mahindra Vision.S concept teased, official debut on August 15
Bentley new logo: What is it?
The newly revealed Bentley logo feature a complete makeover as compared to the outgoing one. As per the Bentley design director, Robin Page, the new logo has been inspired by the peregrine falcon feathers and high-end luxury watches.
Speaking of the design details, it now features more angular wings with a sleek and sharp look, indicating at the future product portfolio inspiration.
Additionally, the central-B has been redesigned by taking inspiration from the premium watches. It gets a thicker glass cover and a chamfere metallic band all-around.
Furthermore, the logo design team has specifically took into account that the central-B logo should be visually clear and appropriate for the social media use.
This new logo will mark its physical debut with a new concept car, which is scheduled to be revealed globally on July 8. Customers, media, and enthusiasts will be able to touch and feel the new logo closely at the upcoming event.
Our verdict
The new logo of Bentley has certainly upped the premium and distinctive appeal of the brand. It has been designed for the upcoming electrified models, as well as the iconic ICE models like the Flying Spur.